Celebrities including Kim Kardashian West, Katy Perry, Michael B. Jordan and Ashton Kutcher said they will participate in a 24-hour Instagram “freeze” on Wednesday as part of the “Stop Hate For Profit” movement. Members of the Stop Hate for Profit coalition and its network of thousands of supporters across the country will be joining in a coordinated week of action on Instagram this week, demanding parent company Facebook take action to address racism, hate, and disinformation on its platforms.
The actions include a one-day freeze on Instagram sharing as well as a week-long series of posts calling out Facebook for its role in inciting violence, spreading racism and hate, and contributing to electoral disinformation. Members of the public, corporations, nonprofits and social influencers are expected to join in the effort.
The week of action is the latest effort by the Stop Hate for Profit coalition, led by nine civil rights and advocacy organizations. The action comes just two weeks after the death of protestors at a Black Lives Matter rally in Kenosha, Wisconsin, which occurred after violent militia groups, including the Kenosha Guard, used Facebook to call for their followers to incite violence.
The Instagram freeze is the latest salvo in #StopHateforProfit, an online campaign launched in July to address the scourge of racism, hate and disinformation on social media. The campaign’s first tactic was to call on companies to pause advertising on Facebook in the month of July to protest Facebook’s policies and practices. Over 1,200 companies stepped up, including some of the most well-known brands in the world.
View entire press release at Cision