Jay-Z launched a cannabis line called Monogram Friday. It’s a partnership with California cannabis company Caliva. He joined Caliva last year as Chief Brand Strategist. Jay-Z’s role at Caliva involves advising the company on creative decisions, outreach efforts and strategy as well as advocating for the social justice issues related to weed legalization.
The line launched with a new website and Instagram previewing the new Monogram brand, though no details about specific strains or products were released. A press release said of the brand, “With its careful strain selection, meticulous cultivation practices and uncompromising quality, Monogram seeks to redefine what cannabis means to consumers today.”