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Tuesday, May 11, 2021

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Master P introduces a new Black-owned food brand to replace Aunt Jemima and Uncle Ben’s

OPINION

Master P introduces a new Black-owned food brand to replace Aunt Jemima and Uncle Ben’sMaster P has launched a line of “Uncle P” food products to offer consumers a Black-owned alternative to brands that use Black names and imagery, but don’t often give back to Black communities. The New Orleans rapper and serial entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben’s were Black-owned. It wasn’t until recently, when some brands began to be phased out for perpetuating harmful racial stereotypes, that he learned about their problematic histories — and decided to do something about it.

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