San Diego native rapper, NINO CALIFONYA born Jovontae Hill, came onto the scene in 2016 with full force and raw lyrical talent. His unique West Coast sound was influenced by the new-age hip hop artists and the music he grew up listening to which included a variety of music from Pop, R&B, Rap, Rock & Alternative genres.
Nino’s childhood was filled with family, lots of love, the legal system and eventually the streets. Losing both parents at an early age was a pivotal moment for Nino. Being the oldest of four children, he felt the pressure and desperate need to provide for his siblings. With no other alternatives in place, he turned to the street life of hustling for immediate help.
After spending 1 year behind prison walls, which concluded his actions, Nino took a long hard look at his life while trying to figure out how to grasp his new reality and knew this wasn’t the life desired. He was determined to make a better life for himself and his siblings. Utilizing music as comfort and an escape route, it began to shape him into an expressive and melodic human being where he honed his skills as a true lyricist. Nino then began to formulate his own story into music. Pulling from the weight of A-List artists such as Lil Wayne, Drake, Kendrick Lamar, Snoop Dogg & 2PAC in addition to a slew of other rap stars, NINO CALIFONYA the artist, was born!
Nino began to musically craft his sound by bringing back true West Coast Hip Hop and after recording his first single entitled “REELIVENT,” the video premiered on worldstarhiphop.com receiving nearly a million views overnight. The buzz around this new talent named NINO CALIFONYA, started to build an audience in the music industry. Booking agents, tour managers, music executives and radio stations began to notice the lyrical genius’ creativity and soon after he began to perform and interview in major cities such as Los Angeles, Atlanta, New York, Sacramento, Texas and etc.
As a rapper, singer, songwriter and executive producer, this quadruple threat has proven himself in the music industry as an undeniable artist and always looking to take his artistry to the next level.
NINO CALIFONYA’S prolific style and delivery are unmatched and unparalleled as quoted by industry leaders. His sound crosses over globally while staying accessible and grounded to Hip Hop.
Nino is passionate about youth leadership and community involvement. Discouraged about the homelessness in his own area, he volunteered every year to assist in feeding the homeless at St. Vincent de Paul Center in San Diego, CA. He has also taken his past experiences to help build a brighter future for the underserved youth in the community locally and worldwide by using his voice as a platform.
You can hear all of Nino Califonya’s music by visiting SoundCloud. You can also follow Nino Califonya on all social media platforms such as Facebook, Instagram, Twitter and YouTube.