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Verizon and Unilever to pull advertising from Facebook

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Verizon and Unilever to pull advertising from #FacebookVerizon is one of the major advertisers leaving Facebook until the platform tightens it’s ongoing issues with racism, hate, and misinformation.

“We have strict content policies in place and have zero tolerance when they are breached, we take action,” Verizon’s chief media officer John Nitti told CNBC in a statement. “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.”

Unilever said it would pull its advertising from the social media companies for the rest of the year due to  concerns over hate speech and divisive content on the platform

“Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.,” the company said in a statement. “Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary.”

The campaign organized by Color Of Change, NAACP, ADL, Sleeping Giants, Free Press, and Common Sense Media calls on Facebook’s advertisers to hit pause on ad spending on Facebook and Instagram for July 2020 to demand that Facebook address racism across their platforms.

Color of Change website states:

“From the monetization of hate speech to discrimination in their algorithms to the proliferation of voter suppression to the silencing of Black voices, Facebook has refused to take responsibility for hate, bias, and discrimination growing on their platforms. And what has allowed Facebook to continue racist practices is the $70B of revenue from corporations every year. Companies have a choice to make about whether they want their businesses featured on Facebook’s platforms side-by-side with racist attacks on Black people.”

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